As a producer, songwriter, and A&R man, was one of the most influential non-performing figures in country music of the '60s and '70s. was responsible for shaping the lush countrypolitan sound that helped change the production styles of country music during the '70s. Instead of relying on standard country instruments like steel guitars and fiddles, he recorded with string sections and vocal choruses, often overdubbing parts to give the music a grandiose, epic sound; in essence, it was the country version of pop producer 's famous Wall of Sound. Some critics complained that his style wasn't pure country, yet there is no denying that he helped bring country music to a pop audience with the recordings he made with , , , and , as well as many, many others. also helped build up the Epic artist roster during the '60s, making it into a formidable country label. Furthermore, he wrote and co-wrote many songs that have since become country classics, including "Stand by Your Man," "Your Good Girl's Gonna Go Bad," "I Don't Wanna Play House," "We Can Make It," and "The Most Beautiful Girl."

For someone with such an important place in country music history, ironically wasn't interested in the music at all as a child — initially, he was attracted to blues, R&B, and jazz. Born and raised in Alabama, was the son of an evangelical preacher. He learned how to play piano when he was a child, and he often played at revival meetings and funerals his father held. When he was a teenager, learned how to play saxophone and led a jump blues band that played R&B and jazz. Soon, he was touring the South, playing in R&B and rock & roll combos. Eventually, he was signed as a solo artist by a small independent label in the late '50s, but none of his singles made any impact.

In 1962, discovered that an unknown Nashville country artist cut one of his songs when a royalty check arrived in the mail. Encouraged by the royalties, he moved to Nashville to pursue a career in the country music industry. Upon his arrival in Nashville, was hired by to oversee Sun Records' Nashville studios. After Sun and went bankrupt the following year, Epic Records Nashville hired him as an in-house producer, and he was assigned to record any artist that all of the label's other producers had already rejected.

Before he moved to Nashville, paid no attention to country music, and by the time he was hired by Epic, he was still unfamiliar with many of its production techniques and musical conventions. Instead of heeding the advice of the studio musicians he was working with, forged ahead and created his own style, telling the professional musicians what to play. Basing his sound on the work of , , and , he began pushing the boundaries of the Nashville sound of the '50s by making the productions bigger and more sweeping. also decided to select the songs that his artists would record, often co-writing the songs to suit the singer's style and his own production.

's first major hit arrived in 1965, when he overhauled the sound and career of , who had a hit two years earlier with "Mountain of Love." hadn't had another big hit since that single, but gave him "Livin' in a House Full of Love," which reached number three late in 1965. The following year, recorded the / song "Almost Persuaded," which spent nine weeks at number one. "Almost Persuaded" quickly became a standard, winning the Grammy for Best Country & Western Song and becoming the subject of cover versions by artists as diverse as , , and .

Throughout 1966, continued working with , and later in the year he discovered , an Alabama hairdresser and waitress who entered his office, unannounced, early that year. had previously approached several other record labels but had been rejected. signed her, co-writing "Your Good Girl's Gonna Go Bad" with with her specifically in mind. The single became a hit upon its early 1967 release, launching a very successful career for . Over the course of 1967, turned out several number one singles by both ("With One Exception," "You Mean the World to Me," which both were number one hits) and ("I Don't Wanna Play House"), plus "My Elusive Dream," which was a duet between the two vocalists. Also in 1967, released the instrumental under the name .

The following year, continued to work on recordings by and , and he signed , who he had previously worked with at Sun, to Epic. Though the first handful of records that made with were unsuccessful, the pair would have some major hits during the early '70s. 's most successful artists for 1968 remained and , as 's "Have a Little Faith" and "Already It's Heaven" and 's "Take Me to Your World," "D-I-V-O-R-C-E," and "Stand by Your Man" all reached number one. Not only did he produce those tracks, he wrote or co-wrote the majority of the songs. 's success with and continued through 1969 and 1970, with both artists racking up several more number one hits.

signed to in 1969, and the next year he wrote and produced her first Top 40 single, "Playin' Around with Love." 's career continued to build momentum for the next four years, before she left , and had a hand in producing or writing most of her hits for the label. Though would later emerge as a star, the most significant addition to 's roster of vocalists was , who left for Epic in 1971. At first, the producer and signer didn't hit it off — was accustomed to 's loose, nearly lazy production technique, and it took some time for him to feel comfortable with 's painstaking, demanding style — but the relationship would prove to be the most fruitful collaboration either artist would have. expanded ' classic ballad style, bringing an epic sweep to his ballads while remaining close to 's honky tonk roots. Their first hit single, "We Can Make It," arrived in early 1972, a year after and 's "Take Me" became a Top Ten hit. For the next five years, not only recorded solo singles with , but he also made a series of duets with , and their hits often reflected the turbulent nature of their romance.

wasn't the only artist to occupy 's time in 1972. In addition to , , , and , worked with a wide variety of other singers, including , , , and the teenaged . 's career continued to gain momentum over the next two years, as his regular stable of artists continued to have hits, and finally began to chart with singles from the album . 's title track and "The Most Beautiful Girl" became huge hits, reaching not only the top of the country charts, but also the pop charts; the latter also became a number one hit in England. Also that year, he began to write songs for , who would sign to Epic within two years.

By the time joined the Epic roster in 1975, had become the most reliable hitmaker in Nashville, and both established and developing artists clamored to work with him. Over the course of the latter half of the decade, he not only worked with his old favorites like , , , , and , he also produced or wrote songs for , , , , , , , , , and and . As the '80s arrived, 's hitmaking skills began to slip somewhat. Though he was invaluable in ' early-'80s comeback — producing and/or writing hits like "He Stopped Loving Her Today," "I'm Not Ready Yet," "If Drinkin' Don't Kill Me (Her Memory Will)," and "Same Ole Me," among others — 's songwriting wasn't being covered quite as frequently. Nevertheless, his songs continued to reach the charts, as , , , and made his songs into hits. In addition to his Nashville connections, produced 's country album, , in 1981.

By 1980, had been named Vice President/Executive Producer of CBS in Nashville, and he stayed in that position for the first half of the decade. In the middle of the decade, he left CBS to become an independent producer, working on ' country duets album, , but he returned to the label in 1986. Though he was signed to CBS for that period of time, he worked infrequently and his productions didn't hit the charts as frequently as they did during the previous two decades, and he soon slipped into retirement. Still, didn't need any new hits to confirm his status as one of country music's premier producers and songwriters — his endless string of hits stands as a testament to his talents. ~ Stephen Thomas Erlewine

Bill Sherrill

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