What is TIDAL?

About TIDAL

TIDAL is an artist-owned global music-streaming and entertainment platform focused on the best sound quality to forge a deeper connection to the art. We bring fans closer to artists through unique content and exclusive experiences.

TIDAL is available in 56 countries and our library houses over 70 million songs across all genres and 250,000 high-quality videos.

TIDAL’s partnership with MQA (Master Quality Authenticated) allows us to house the biggest catalog of Masters recordings so we deliver music exactly as the artist intended.

We offer passionate music fans both premium and high-fidelity sound quality, along with original video series, podcasts, radio stations, exclusive content, and unique experiences.

Fans can also access thousands of playlists curated by experts, journalists, and artists from the music industry.

TIDAL has the commitment of artist-owners who believe in creating a more sustainable and practical model for the music industry. The artist-owners are Alicia Keys, Arcade Fire (Win Butler and Regine Chassagne), Beyoncé, Calvin Harris, Claudia Leitte, Clifford “T.I.” Harris, Coldplay, Daft Punk, Deadmau5, Jack White, Jason Aldean, J. Cole, Kanye West, Madonna, Nicki Minaj, Rihanna, Shawn “JAY Z” Carter, Damian Marley, Indochine, Lil Wayne, and Usher.

How does TIDAL benefit fans?

TIDAL brings music fans closer to their favorite artists and gives on-demand access to discover new music from our massive music and video catalog. TIDAL's extensive catalog is supplemented by exclusive content, including exclusive songs, albums, and videos featuring the world's top musicians, athletes, entertainers, and up-and-coming independent artists.

We offer not only access to exclusive digital content, but also the ability to participate in unique real-life experiences, such as concerts with established or emerging artists, and other direct interactions between fans and their favorite artists.

Human curation is an important part of what we do at TIDAL, and we have an expert group of tastemakers to help select and promote emerging artists to a broader audience via our TIDAL Rising program. We also provide a choice of both premium and HiFi music quality that enables fans to experience music as the artists intended it to be heard.

With TIDAL's lossless audio experience and high-fidelity sound quality, fans can stream music like they've never heard before with no compromises on sound quality.

Audio Innovation

Our members can listen to music in the highest quality through our innovative audio formats, adding a new dimension to their listening experience.

High Fidelity (HiFi) Sound relies on the FLAC streaming format allowing listeners to enjoy music in the lossless or uncompressed CD-quality.

MQA (Master Quality Authenticated) is a breakthrough audio technology enabling music fans to stream the original master recording from anywhere.

Dolby Atmos Music is an immersive audio experience that allows sounds to be precisely placed, adding dimensionality to create a full audio atmosphere.

360 Reality Audio is Sony’s object-based spatial audio technology where individual sounds of instruments or a live audience can be placed in a 360 spherical sound field, giving artists a new way to showcase their music.

TIDAL programs

TIDAL X

TIDAL X is a program that connects artists directly with fans by giving them a platform to engage in unique ways, including one-of-a-kind live shows, events, artist meet & greets, and concert tickets for TIDAL members to enjoy. With TIDAL’s commitment to helping artists interact with their fans in new ways, the possibilities are endless for what we can offer fans. TIDAL X experiences showcase and support artists of all levels, from established artists to emerging talent.

Fan interactions and geographic data from TIDAL enable TIDAL X events to be targeted to offer compelling experiences for true fans. Examples include:

  • TIDAL partnered with Megan Thee Stallion for a TIDAL members-only event, 'Hot Girl Party' to celebrate the release of Meg's EP, 'SUGA'.
  • With excitement surrounding the movie release of 'Bad Boys 3', over 1,000 TIDAL members were in for a treat at Harlem's famed Apollo theater. The crowd caught never-before-seen movie footage and watched Hollywood stars Will Smith and Martin Lawrence share their movie-making process in an exclusive CRWN interview with host Elliott Wilson.
  • The Fenty by Rihanna runway show in Paris was streamed live for TIDAL members, a selection of whom were also granted access to attend the exclusive event.
TIDAL Rising

TIDAL Rising is a program dedicated to artists from around the globe who have passionate fan bases and are ready to reach a wider audience with their music.

On an ongoing basis, TIDAL curates and features a select group of artists across genres from around the world, with support from our artist & label relations, editorial, marketing, promotions, public relations, and social media teams, to introduce fans to vibrant and dynamic music they may have otherwise missed.

TIDAL Rising artists can leverage the following benefits:

  • Prominent Placement On TIDAL - Any album or single release, video content piece, playlist, or editorial content piece will be featured on the TIDAL front page and be allotted a slot in the “What’s New” section, the most visited placement area on TIDAL.
  • Public Relations Support - PR team will provide support to ensure strong rollout plans are in place for releases and will accompany artists to events if needed.
  • Tour Support - This speaks to the core values of artists supporting artists. The premise is simple: TIDAL’s Tour Support is a fund for TIDAL Rising artists that never has to be recouped or paid back. This may include facilitation of everything from van rentals to equipment rentals to fuel to hotel, and any other needs that may arise for the artist on the road.
  • Music Videos - TIDAL can provide funding and help connect artists with great and established music video directors so that newer artists can create incredible and professional music videos.
  • Custom Editorial And Video Content - Video and editorial features that allow fans to really get an in-depth look at an artist and their musical persona.

At TIDAL, we're invested in the growth and long-term success of artists, as well as making sure they’re heard by as large an audience as possible. This special and carefully designed program cultivates artists in a way that aims to change the paradigm of the music industry and empower those with a voice to be heard.

Why was TIDAL founded?

Because nothing should get in between fans and artists.

TIDAL was founded with the mission of bringing fans and artists closer together and creating a sustainable industry model that values music and artists. By empowering artists with greater creative control and operating as a majority artist-owned company, TIDAL is uniquely positioned to create more value for fans and a stronger artist-fan connection.

Music consumption is changing from purchasing physical copies or owning downloads to streaming. This shift represents an opportunity to create a better experience for fans by empowering artists to share what they want, when and how they want to, directly with their fans.

Whether it is through sharing exclusive songs and videos or live experiences, TIDAL provides something unique.

Because we believe in the next generation of artists.

While we're proud to offer a catalog of over 70 million songs to TIDAL members, we know the experience shouldn't end there for music fans: so TIDAL is actively seeking and building the next generation of emerging artists while helping TIDAL subscribers easily discover new music along the way.

Through TIDAL Rising, we're actively engaged in the marketing and promotion of young, promising talent, including giving them a stage at TIDAL X events – because the future of music is only as bright as the next generation who creates it.

Because diversity in music matters.

We believe in the power of independent artists, and that music should be as diverse as the world of people who listen to it. TIDAL celebrates artist creativity by providing a commercially viable platform to distribute music that isn't always targeted to mainstream distribution outlets.

We believe that creating art should not be limited to traditional distribution formulas to drive mass appeal (e.g. shorter song lengths, language constraints), but rather artists’ true intention to create authentic music for their fans.

How does TIDAL benefit artists?

TIDAL believes in valuing music. We're committed to creating a sustainable model for the future of the music industry, which includes maintaining value for music, respecting creativity, and encouraging the active participation of artists.

A more sustainable and equitable model for artists, producers, and songwriters that includes paying more for streaming, can help incentivize support for streaming and create new ways to ensure music maintains its value.

We support full transparency to better educate consumers and stakeholders and encourage all music industry stakeholders to embrace open communication about the cost of their services.

Our artist-owners developed our model so that TIDAL pays the highest ratio of royalties vs. revenues to music creators of any streaming service, and equal rates are paid to artists regardless of whether they're signed to a major label, an indie label, or not signed to a label at all.

TIDAL believes in the value of music and the contributions of all artists. We provide the highest compensation to artists and are consistent in our approach regardless of whether an artist is on a major label or independent.

While other services compensate independent rights owners less than major labels, TIDAL pays all major and independent labels and rights owners equally. TIDAL also does not pay the labels any fees that are not disclosed.

Where do my monthly subscription fees go?

Premium HiFi $9.99 $19.99 Web/Android Credit Card* $0.50 $0.50 $1.20 $12.50 $5.30 $2.30 $6.20 $0.60 $0.50 $0.40 Web/Android Credit Card*
  • Payment processing fees to credit card and online payment providers
  • Rightholder's fee:
    Music reproduction rights
  • Rightholder's fee:
    Performance rights
  • Master recording royalties
  • Gross profit to fund required IT-maintenance and development costs alongside additional operating expenses

As seen in the chart above, the $9.99 Premium and $19.99 HiFi monthly subscription fees go toward paying royalties for master recordings, copyrights, and various other royalties, as well as to credit card payment fees and to fund operating expenses. Operating expenses are paid from gross profit, including staff, office space, and content hosting costs.

Premium HiFi $12.99 $25.99 iOS App Store Apple Billing** $7.80 $0.50 $1.60 $12.50 $3.60 $1.50 $6.20 $0.80 $0.50 $3.90 iOS App Store Apple Billing**
  • Payment processing fees to credit card and online payment providers
  • Rightholder's fee:
    Music reproduction rights
  • Rightholder's fee:
    Performance rights
  • Master recording royalties
  • Gross profit to fund required IT-maintenance and development costs alongside additional operating expenses

As with other platforms, in some instances, what fans pay for include fees charged by third parties that are out of our control. For example, when someone subscribes to TIDAL via the iPhone app, Apple charges a 30% administrative fee. Similar to other apps, this is why TIDAL prices are higher within the app store ($12.99 and $25.99 if subscribed to in-app, versus the lower cost of $9.99 and $19.99 if subscribed to via TIDAL.com.)

There are many variables that impact an artist's royalty payments, including the following:

  • The location from which people are streaming an artist's music.
  • TIDAL's total number of paying subscribers.
  • Relative premium pricing and currency value in different countries.
  • An artist's royalty rate with his/her label.

How does TIDAL generate revenues?

TIDAL generates revenues by charging users a subscription fee. TIDAL currently has 2 subscription tiers and a subscriber can try either with a 30-day free trial.

Premium for $9.99 / month

For $9.99 per month, TIDAL's Premium tier gives users unlimited music across multiple devices including smartphones, computers, and tablets, as well as access to exclusive TIDAL X events. TIDAL Premium subscribers can also create playlists and download songs to their devices for offline listening – all without intrusive advertisements.

HiFi for $19.99 / month

TIDAL's HiFi tier gives subscribers all the same great content and experiences as a Premium subscription, with the added benefit of music in lossless, CD and Master Quality Authenticated (MQA) quality (1411 kbps vs. 320 kbps for standard streaming).

HiFi streaming delivers an uncompressed sound file, which means that you can hear every instrument and every note – as the artist intended. This tier costs $19.99 per month.

Sound Quality Chart
Premium HiFi KBS 1500 1200 900 600 300
Discount program for students

TIDAL offers a special discount program for college and high school students, to provide access to both our tiers at affordable prices. Students benefit from a 50% discount on our subscription tiers.

Discount program for families

TIDAL offers a special discount program for families, to provide affordable access to all family members who want to enjoy their favorite music. Each additional family member is offered a 50% discount on both subscription tiers.

You can add up to 5 additional family members to your Family subscription.

Discount program for US military

TIDAL offers a special discount program for members of the military and first responders in the US. All eligible users will enjoy a 40% discount on both our subscription tiers.

Where is TIDAL available?

TIDAL is currently available in 56 countries, with plans for further international expansion soon. As we continue to grow, we'll be able to deliver more great content and TIDAL X events for our subscribers, as well as continue to contribute to the health of the music industry by growing the amount of royalties we pay to music creators.

TIDAL Availability World Map

Available countries