The sound and vision of Scandinavia

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How to Get Started

Download AIR for free from the App Store or Google Play. Then e-mail your name, Primare product model [PRE60, NP30, I32/MM30, or PRE32/MM30] and its serial number to 

We will send you a voucher code by return e-mail to redeem your complimentary three-month introductory subscription for TIDAL.

What is Primare?

For thirty years, Primare has been designing and producing award-winning hi-fi components that bring the Scandinavian attributes of honest integrity and timeless design to a global audience. Every Primare product reflects a commitment to Scandinavian ideals such as lagom – the sense of true satisfaction that comes from balance and harmony. Not too much. Not too little. Just right. Primare effortlessly delivers today’s ever-expanding music and visual experiences in all their richness and variety, whether the source is analog or digital, wired or wireless, stored or streamed.

What is TIDAL?

No compromise. With TIDAL’s lossless audio experience, you can enjoy your music the way the artists intended on your Primare. TIDAL on Primare lets you play all your favorite music wirelessly in High Fidelity sound quality in every room of your house. Choose from millions of tracks, and get behind the music with expertly Curated Editorial recommendations, album presentations, playlists, articles, features and interviews by experienced music journalists.
Your predefined playlists and favorites are direct at your hand or you can search for your favorite artists, albums or tracks to play. Browse and play recommended tracks, albums or playlists for any occasion.

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