In their early days, James and Armato worked individually in the industry with a wide range of artists before establishing their production team and record label. Working primarily with Disney-adjacent acts, they eventually branched out to collaborate with artists such as Zedd, Elohim, JoJo, Illenium, and more. They issued their debut single, "The Big Bang," in 2010. The accompanying video starred Cyrus and hit the Hot 100. They soon found success overseas with Aura Dione's song "Friends," which was a hit in Germany, Austria, and Poland, where it topped the charts.