Kid Cudi is a Brooklyn-based rapper from Cleveland whose debut single, "Day 'n' Nite," became an online favorite in 2008. Born Scott Ramon Seguro Mescudi in suburban Cleveland, his career took off after he moved to Brooklyn and became affiliated with Fool's Gold, the label of DJs A-Trak and Nick Catchdubs. The label released the Day 'n' Nite EP in February 2008 and circulated a Crookers remix around the blogosphere, drumming up a good deal of buzz in the process.
It didn't hurt that Kid Cudi began to receive increasing press attention, including a nod from Rolling Stone (which touted him among the magazine's Top Five best indie hip-hop artists of 2008). Not long after the release of "Day 'n' Nite," Cudi began touring with the Fool's Gold collective, which performed at a South by Southwest showcase and subsequently joined forces with Steve Aoki and his Dim Mak collective for a North American tour.