His initials being E.G., English MC/vocalist Elliot Gleave performed under the name Example. Gleave got his feet wet as an MC while attending Royal Holloway, where he met Joseph Gardner (aka Rusher) and recorded a concept album in the audio booth of the university's film department. "A Pointless Song," one of the tracks recorded there, became Example's first release, a 2004 single on his All the Chats label. A handful of successive 12" singles, as well as an answer song to Lily Allen's "Smile" — "Vile," issued on the Beats, the label run by the Streets' Mike Skinner — gained the attention of several BBC DJs. What We Made, Example's debut album, followed on the Beats in 2007 but failed to make much of a commercial impact. A deal with Ministry of Sound's Data label and an overt focus on reaching the clubs, however, fostered chart success. Released in 2009, "Watch the Sun Come Up," produced by the Fearless, peaked in the Top 20 of the U.K. pop chart, while both "Won't Go Quietly" (also produced by the Fearless) and "Kickstarts" (Sub Focus) reached the Top Ten and topped the dance chart.