Although Pepper's members are originally from Kona, Hawaii, the trio doesn't play traditional Hawaiian music. Rather, Pepper's music is a melodic and accessible blend of alternative pop/rock, punk, and reggae. Emerging in the late '90s, the band gained a loyal following with regular touring and issuing albums like 2001's Kona Town and 2009's Kona Gold. While reggae remains a touchstone, albums like 2013's Pepper and 2016's Ohana have found the band further embracing a modern pop sound.
Pepper first entered the studio in 1997 to record a seven-song demo, but by 1999 the trio was signed to the L.A.-based independent label Volcom Entertainment. Pepper's songs appeared on various compilations for the label, all of which built up to the release of their first full-length album, Give'n It, in 2000. The following year, Pepper produced a sophomore album, Kona Town, with Steve Kravac (who has worked with blink-182, Youth Brigade, Guttermouth, Less Than Jake, and other alternative rockers). Volcom released Kona Town in 2002, and In with the Old followed two years later, as Pepper continued touring with the likes of 311 and Snoop Dogg.
The band also began its own record label, LAW Records, whose first release was a 2003 reissue of Give'n It. A live DVD was issued in early 2006 before the guys returned that fall with the studio full-length No Shame and a subsequent tour alongside Slightly Stoopid. Pink Crustaceans and Good Vibrations followed in 2008. In 2013 they signed with the Island label and released a self-titled album with production from former Faith No More and Train producer Matt Wallace. In 2016 they returned with the single "Start You Up" along with the album Ohana. The band's eighth studio album, Local Motion, arrived in June 2019. ~ Alex Henderson