After coming into the music industry as a gifted songwriter, Breland broke into a solo career with the country-rap anthem "My Truck" in 2020. The rapper/singer drew on his diverse musical tastes and ability to write across genres for the viral hit, which found him rapping in a Southern drawl over a twangy trap beat about how much he loved his truck.
Breland (born Daniel Breland in 1995) grew up in Burlington, New Jersey, in a highly musical family, absorbing sounds ranging from Prince to Rascal Flatts. After graduating high school, he enrolled in Georgetown University. While in college, he tapped into his songwriting skills, drawing on the influence of everyone from Stevie Wonder to Justin Bieber. Breland pursued the music industry vigorously, and by 2018 the young songwriter was working with major-label artists, penning songs for R&B singer Ann Marie and rappers like Elhae and YK Osiris. After relocating to Atlanta, Breland began working with a sharper focus on his own music, experimenting with different beats and approaches. In December 2019, Atlantic released his debut single, "My Truck," along with a highly stylized video to accompany the catchy country-rap song. Within weeks the song had gone viral, climbing the charts and being streamed millions of times. ~ Fred Thomas