Atlanta rapper Playboi Carti debuted with a repetitive and catchy flow like contemporaries Lil Uzi Vert and Young Thug, gaining recognition in the mid-2010s as an affiliate of A$AP Mob. A steady succession of viral singles and high-profile tour support slots built a following that helped Carti's first proper album, 2018's Die Lit, debut at number three on the Billboard charts.
Born Jordan Carter in the south side of the city, Carti grew up listening to Prince, Michael Jackson, R. Kelly, Lil Jon, Gucci Mane, and Jeezy, starting his music career in high school under the name Sir Cartier. His early work was produced by Awful Records' in-house man Ethereal. Tracks like the narcotic "YUNGXANHOE" and "Lost" helped him garner a local following, were promoted on the Internet, and notched millions of streams. After graduating, he moved to the Bronx, where he became acquainted with members of A$AP Mob. In early 2015 at a show at SXSW, Carti met A$AP main man A$AP Rocky, who took Carti under his wing. A month later, Carti issued the singles "Broke Boi" and "Fetti," which became viral hits.