After serving as DJ for his hometown chum Kid Rock, Uncle Kracker (born Matthew Shafer) stepped out from behind the turntables to release his debut solo album, Double Wide, in 2001. Uncle Kracker had performed alongside Rock since 1994, and both favored a combination of funky, post-grunge rock with a hip-hop aesthetic. Double Wide also sported a polished pop single entitled "Follow Me," and the album went double platinum on the strength of that Top 10 hit.
Kid Rock and Uncle Kracker were practically family. The two met in 1987 in Clawson, Michigan, where Rock was spinning in an all-ages DJ contest at a popular nightspot called Daytona's. After discovering a mutual fondness for the Commodores, Run-D.M.C., Lynyrd Skynyrd, and George Jones, the pair became fast friends. One of Kracker's first musical contributions was on Rock's 1996 release, Early Mornin' Stoned Pimp, and he also co-wrote and performed on Rock's multi-platinum breakthrough, Devil Without a Cause. Striking while the iron was hot, he chose to launch his own career in the wake of Devil's success.